JB Hi-Fi runs in-store retail media on Broadsign across 200+ stores

JB Hi-Fi uses the Broadsign Platform to manage its in-store media environment across more than 200 stores, according to a Broadsign blog post published on 28 September 2026. The post recaps a panel at Mumbrella's REmade 2026 event in Australia, which it says took place that month. It describes the Australian consumer electronics retailer's network and says Broadsign provides the technology infrastructure behind JB Hi-Fi's in-store network. It is a vendor case study, not an announcement of new inventory. In Screens Brief's assessment, it tells buyers of retail media screens the vendor-reported scale of the network and the technology behind it, but not much more.

According to Broadsign, the platform lets JB Hi-Fi bring its existing digital footprint into a broader retail media network rather than run retail media as a separate business. According to Broadsign's recap, Ben Allman, VP Platform Sales at Broadsign, explained that the physical screen itself doesn't necessarily need to change. What changes, the post says, is the infrastructure behind it for managing inventory, campaigns, priorities and reporting, and for tailoring content to different locations and audiences.

Scott Browning, General Manager, Strategy & Insights at JB Hi-Fi, framed the stores as central to the strategy. "The store has always been the face of the brand," he said, as quoted by Broadsign, adding that the retailer has to make sure "that authenticity still comes through" in its media. The panel also included Retail Media Works and Criteo Australia. According to the post, the conversation expanded beyond digital signage, with static placements, physical store assets, sponsored search, online channels and off-site media described as able to play a role in the broader retail media ecosystem. The post presents this as a general point about retail media networks; it does not say which of these channels JB Hi-Fi's own network includes.

What the recap does not establish

Measurement was a stated theme. The post says the panel discussed making the store "behave like a digital environment from a measurement perspective" while acknowledging that physical environments come with their own considerations. The recap reviewed stops short of the details a buyer would need:

• No audience, footfall or impression figures for the network.
• No measurement methodology, attribution approach or third-party verification is described.
• No statement on whether the inventory is available through programmatic DOOH channels or only through direct deals.
• No count of screens, as distinct from stores. The post gives a store count only, and does not specify where those stores are located.
• No pricing, formats or supplier take-up.

All of these points remain unconfirmed in the source reviewed. Screens Brief's recommendation: buyers evaluating JB Hi-Fi's in-store screens should seek these details from the retailer or Broadsign directly. The piece is published by Broadsign, the network's technology supplier, so its characterisation of the partnership should be read as self-reported.

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AI-assisted, reviewed by Codex (one-time review authorized by JJ Rooney) on 7 October 2026.